Tuesday, October 28, 2008

"Whatever you like.."

Two posts in two days! No, I'm not going crazy... I just came across something that I thought was worth sharing. Click here to see why I still believe that America has a promising future. Please still check out my last post "My First PRSuccess" story. I know it looks long and the title is a little bland compared to my previous posts but I think that you just might learn something from it...or if you knew it all already, maybe you have something I can add!
Thanks for stopping by!

Monday, October 27, 2008

My First PRSuccess Story

Twitter, Facebook, Typepad, LinkedIn: with so many ways to connect being thrown into the world of Public Relations, it’s enough to make any PR major’s head spin.
However, PR students need not be afraid. Although some may choose to focus their studies on all aspects of Social Media, many PR students will find that in their personal affairs, in their future careers, and in most major companies, utilizing one or two methods of Social Media is the most beneficial.
PRSSA President, Paul Matson, prides himself on the time he spends going through new Social Media sources, researching what’s being used, and trying to find new, effective trends in the Social Media world. Matson agrees that focusing on one or two of the many means is a smart choice.
“Just because you have a message, you don’t have to use every social media outlet,” Matson said, “if you want to put something in media, you need to figure out what will reach your audience.”
For Ohio’s PRSSA chapter, two mediums are utilized that Matson feels are the most efficient in reaching the local college-age chapter, as well as other PRSSA chapters. According to Matson, most PRSSA information is sent out through Twitter and the blog, http://www.ohiouprssa.org/, because they are the “easiest to update”.
When engaging in Social Media, individuals and companies alike must realize that not all outlets are for everyone. For example, Matt Dickman, VP of Digital Marketing for Fleishman-Hillard of Cleveland, Ohio, stresses that “not everybody should blog”.
“For some companies, blogging would be a terrible idea; they would have absolutely nothing to blog about,” Dickman said.
Although blogging may not be for everyone, it is evident that Social Media of some sort can benefit any and every company. Not all organizations, however, are ready to accept Social Media as a part of everyday life.
“People don’t take the time to understand [Social Media] because they’re not use to it,” Matson said, “The older a company is, the more they’re going to try to resist. We are threatening because we are really the first digital generation”.
Many companies are afraid to engage in certain Social Media mediums because many give anyone the chance to give comments about a company, product, or person. According to both Matson and Dickman, however, the fear of “citizen journalism” is a pointless one because “the discussion is going on whether you are there or not”.
“Good or bad, information spreads quickly,” Dickman said.
“They don’t call it viral for nothing”.

Monday, October 13, 2008

Sweet Emotion

Well I just got back from my PRSSA meeting where the main topic was (what else?) social media. What is social media you may ask; well, you're reading it right now. Social media is me, the consumer, promoting products, ideas, and emotions through my (personal) websites such as Facebook, Blogspot, and Twitter. I have a Journalism midterm tomorrow and one idea from my Mass Communication book that comes to mind when thinking of social media is the idea that you can make an idea, person, or object important no matter how you portray it. That is why social media is really  a great thing. I mean sure, anyone can post whatever they want about anything, but even if someone is talking about a product that he or she dislikes, at least he or she is getting that product's name out there. I guess that's looking at the cup half-full though

Just a couple thoughts, but like I said, I have a Journalism midterm tomorrow! I will however leave you with this video that Matt Dickman, the Vice President of Digital Marketing at Fleishman-Hillard in Cleveland showed us today to prove that PR and marketing does emotion best:

You felt bad for the lamp didn't you?

Thursday, October 2, 2008

"Oh baby, baby it's a wild world"

I'm not going to lie, when I was a freshman in high school journalism and politics were not on my mind. Sure, I was in American History where I memorized facts about the three branches of government and tried to have intelligent conversations, but let's face it: I was clueless when it came to real politics.
I became aware of this fact today during Journalism 101, where we watched a grad-student produced film entitled "How Ohio Pulled It Off". Now, I could go on and on about the smart and well-organized journalism that went into this piece or the amazing amount of appropriate footage collected, but what really made this film memorable to me was that it made my blood-boil.
Four years ago (when I was shielded from the complex problems of the government in my conservative hometown), millions of black, underclass voters were denied the access to vote due to limited polling booths. Hopeful voters waited in line anywhere from 3 to 7 hours to vote and countless were turned away due to lack of time, mysterious "you're name is not on our list" incidents, and even threats (not to mention the amount of people who came, saw the line, and left). With a Republican Secretary of State (Blackwell) who undeniably pulled for Bush, nothing was done to prevent or right this wrong. 
Although it is obvious that if it had not been for this situation, we could currently be living with a Bush-free government, it is nearly pointless now to take action. What I wonder, however, is : what will they do this year to alter the results of the election?  I mean, I think of myself as a fairly clever person but I know that I would have never thought that doing away with a poll booth or two would turn our "democracy" upside down; so, what will they do this time?
I would like to think that I can trust what's going on in my country, but it has lately become evident to me that most politicians work to benefit either (1) themselves or (2) their constituents. What does this mean? What is being done is not focused on what is best for the nation, but on who it benefits in election. I understand, but do not agree with this process.

That's all I have for now. If you have the documentary channel, I recommend checking out "How Ohio Pulled It Off" at eight p.m. on Monday night.