Caught you off guard didn't I? We're so use to hearing "Vote", "Rock the Vote", "Get out and Vote", that the thought of someone encouraging us not to vote is almost crazy. I personally don't think I could make a strong case to anyone as to why voting would not benefit them. Although individual reasons for voting may not be the same, the outcome is: change. Change: a chance to have a say in what's happening where we live, where our parents live, where our children (will) live.
As a PR student, I found this particular YouTube Ad to be pretty powerful. Maybe I was first drawn in because of the big names in it, but I continued watching it because it is real; real passion, real ideas, a real message. Sure it's humorous at times, but the message is such a serious one. Today is November 4th 2008, have you voted yet?